Birthday Present For My 25 Year Old Brother

Course Objectives Course Program Evaluation System

1. Origin and concept of Personal Branding
1.1. Personal Branding Branding the
1.2.
concept of Personal Branding 1.3. Benefits of the Personal Branding

2. Creating our own personal brand
2.1. Commodity or differentiated professional career
2.2. Developing your personal brand
2.3. Personal Balanced Scorecard
2.4. Personal brand and model practical task
AIDA I

3. Personal brand communication
3.1. Perception Management in brand
3.2. The packaging and presentation Brand
3.3. Verbal and nonverbal communication of the brand

4. The phenomenon of Web 2.0 and personal branding
4.1. The Web 2.0 and social phenomenon
4.2. Blogging movement
4.3.
video platforms 4.4. Other platforms for our brand
TASK PRACTICE II

5. Networking in the influence of personal branding within the Web 2.0
5.1. Networking and personal branding
5.2.
social networking 5.3.
professional networks 5.4. Our reputation in the Web 2.0 environment
TASK PRACTICE III

6. Introduction and concept of Personal Marketing
6.1. Personal Marketing Concept
6.2. Benefits provided by the Marketing Personal
6.3. Stages of Personal Marketing Plan

7. Internal analysis of our professional profile
7.1. Knowing our profile as professionals
7.2. Innate personal skills
7.3. Skills developed
7.4.
Emotional Intelligence 7.5. Personal values \u200b\u200b
7.6. Our position in the labor market
7.7. Matrices positioning and market niches
TASK PRACTICE IV

8. External analysis of workplace
8.1. Supply and demand in the labor market
8.2. Study of the most requested profiles
8.3. Analysis of competition in the labor market
8.4. Analysis of our customers in the labor market
8.5. Segmentation of customer base
8.6. Forms of market segmentation

9. Diagnosis of employment status by
SWOT analysis 9.1. SWOT analysis components
9.2. SWOT Analysis applied to the employment context
9.3. SWOT
conclusions of our practical work

V 10. Defining our objectives, target and strategies in light of QOL
10.1. Professional goals we
10.2. Definition of our target
10.3. Strategies and life cycle of our career
PRACTICE TASK VI

11. Marketing Management Operational Plan
11.1. Marketing Plan Phases Operational Staff
11.2. Developing a job search agenda

12. Vacancy Search and Selection: Efficient Resource
12.1. Efficient resource
12.2. Reading a job
12.3. Weird Jobs

13. Vacancy Application: CV and letters as Personal Marketing tools
13.1. Customized CV
13.2. Letter and motivation
13.3. Letter of recommendation
PRACTICAL TASK PRACTICAL TASK VII VIII


14. The selection process: to achieve success Facing
14.1. Test Prep
14.2. The group dynamics
14.3. The personal interview
14.4. Monitoring the selection process

15. The contract and most common ways of contracting
15.1. The contract
15.2. Scholarships
15.3. Training contracts
15.4. Temporary fixed-term contracts
15.5. Indefinite contracts
15.6. Part-time contracts
15.7. Contracts with ETT